1970 Dodge Challenger Deputy Sales Folder Coffee Mug 383 /6 318

When Dodge completely shook up the pony car market by introducing the E-body Challenger in 1970, they knew they needed an entry-level fighter to steal buyers right out of budget-spec Mustangs and Camaros. Enter the mid-year release of the Challenger Deputy (Model Code JH23). This print-to-order ceramic mug reproduces the ultra-rare, high-visibility layout graphics and promotional typography from the original 1970 factory dealer sales folder created specifically for this elusive, cost-conscious street machine.

The wrap captures a highly targeted slice of classic muscle history, documenting exactly how Chrysler stripped down their flagship pony car to create a budget brawler. To drop the price tag, the Deputy deleted the standard Challenger’s dual headlights in favor of a unique, single-headlight grille assembly. It also utilized fixed, non-rolling rear quarter windows, a basic steering wheel, and a minimal interior trim layout. But Dodge didn’t cheat buyers on the hardware that mattered.

The custom wrap details the highly specific, versatile powertrain lineup showcased in the dealer literature, showing that budget-spec styling could still carry a heavy punch. The base entry-level chassis rolled off the line with either the fuel-sipping base 198 cubic-inch Slant Six or the dependable 318 cubic-inch LA small-block V8. For drivers demanding more torque, the folder detailed the upgraded, optional 225 cubic-inch Slant Six. But for the street warrior who wanted maximum velocity on a tight budget, the folder proudly detailed the ultimate big-block upgrades: the heavy-hitting 383 cubic-inch V8 configured in either the 2-barrel or the tire-shredding 4-barrel version. Complete with authentic vintage pricing grids, option package lists, and original dealership promo text, this mug is an absolute necessity for serious E-body historians and fender-tag hunters alike.

Cast out of a heavy-duty ceramic composition, this premium 11 oz chassis carries your morning high-octane fuel with true speed-shop authority. It is built completely garage-tough to survive the punishing heat cycles of your microwave and the deep-cleaning spray of your dishwasher without losing its high-gloss finish or fading the historic, rare dealer graphics.